Author: Cyrus Pari
I am a marketing professional
The $90 Jacket That Isn’t There: Retail’s Spring/Summer Inventory Problem
After attending NRF Big Show earlier this year and EuroShop more recently, it’s clear that retailers aren’t short of ideas. They’re focused on what ac [...]
Shoe Retailer Allbirds Rebrands to Become AI Company
Allbirds, known for its eco-friendly shoes before losing its valuation and closing all full-priced stores, announced this week it was pivoting to beco [...]
Retail Technology Has a Speed Problem, Not a Scale Problem
The retail industry spent the past decade building big. Scale was every CIO’s mantra — massive systems designed to support millions of users and petab [...]
Stop Waiting for Insights. Build the System That Produces Them
“We centralized our data. Where are the insights?” I hear this from marketing leaders every week. They thought bringing all of their data together wo [...]
Listening, Adapting and Earning Loyalty: How Retailers Can Win Customers in a More Intentional Economy
The 2025 holiday season may be behind us, but the pressures that shaped it like persistent inflation, cautious consumer sentiment, and shifting expect [...]
Sourcing Without Borders, But Not Without Barriers
If there’s anything consistent when it comes to global trade at present, it is its constant inconsistencies. Global sourcing is entering a new phase d [...]
Report: Retail Sales Grew in March Thanks to Tax Refunds
Retail sales rose again in March as consumers received higher-than-usual tax refunds that made up for increased gasoline prices, according to the CNBC [...]
How Urgency is Reshaping Physical Retail and the Media Inside it
Physical retail is fracturing into specialized formats. Some locations function as micro-distribution centers processing online orders. Others priorit [...]
Are US Businesses Ready for Privacy Fragmentation? Why E-Commerce and Marketing Teams Are Now on the Front Line
Privacy regulation in the U.S. has moved out of policy and into production. As new state laws emerge in Indiana, Kentucky, and Rhode Island, businesse [...]
Choosing a Last Mile Partner? Start With Their Failure Plan
Before signing on the dotted line, many last-mile carriers promise perfection. However, strong partnerships aren’t built on flawless service guarantee [...]