Author: Cyrus Pari

I am a marketing professional

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EU Opens Investigation Into Shein

The European Union (EU) on Tuesday said it was formally opening an investigation into the fast-fashion retailer Shein over the company’s sale of child [...]

Stop Fighting Returns, Start Using Them to Build Loyalty

For customers, returns are often when customer experience and loyalty is really tested. A confusing process, long wait times, or inconsistent answers [...]

Flexibility Matters: Why Traditional Hiring Cycles Won’t Cut it for Today’s Retailers

Seasonal spikes have long been a feature, not a bug, of running a modern retail business. In the U.S., sales in November and December average about a [...]

Retail CX Has a Signal Problem

Retail CIOs are juggling expectations that don’t naturally align. Boards want visible artificial intelligence progress. An enhanced customer experienc [...]

Retail is Entering a New Era of Execution at Scale

Walking the floor at the NRF Big Show last month, one thing became obvious very quickly: retail isn’t short on ideas anymore. For the past decade, the [...]

Kohl’s Launches ‘Deal Bar’ in All Stores

Kohl’s has introduced “the Deal Bar” to all of its stores, a collection of items priced under $10, reports Yahoo Finance. The collection, located at t [...]

From Clicks to Conversations: How MCP Will Redefine the Future of Retail

Online shoppers don’t wake up wishing for fewer clicks between them and checkout. They wish for ease, trust, and to feel understood. Until recently, t [...]

3 Ways CPGs Can Attract AI Shopping Agents

Attracting artificial intelligence shopping agents boils down to following the “know your customer” maxim while turning it on its head. You must know [...]

Retail’s New Customer Isn’t Human, and it’s Changing the Way Brands Get Seen

Artificial intelligence has shifted from assistant to executor, now independently acting on behalf of consumers. Retailers are entering a new landscap [...]

AI Just Got the Keys to the Cash Register

OpenAI and Stripe just connected chat and checkout. Inside ChatGPT, users can now purchase products directly from Etsy sellers, with Shopify to follow [...]
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