Author: Cyrus Pari
I am a marketing professional
Edible Brands’ CMO on its Evolution Into an Experience Brand
In episode 484 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kevin Keith, chief marketing officer of Edible Brands, a family of consume [...]
The Tariff Tightrope: How E-Commerce Businesses Can Navigate Pricing, Sourcing and Customer Trust
As tariff tensions fluctuate, their consequences are already rippling through global supply chains. For small and midsized e-commerce players, it’s no [...]
Authentication is More Than Just a Box to Check: It’s a Key Business Enabler for Retailers
You’ve optimized your supply chain, navigated global shipping delays, curated the perfect product mix, and fine-tuned your marketing to drive traffic. [...]
What the Tariffs Mean for the Creator Economy … and What Retailers Can Do About it
In Q1 2025, investments in U.S.-based creator economy companies surged to a four-year high of $928 million, marking a 140 percent year-over-year incre [...]
Kirkland’s to Rebrand as ‘The Brand House Collective’ Under Beyond
Home decor retail chain Kirkland’s announced Tuesday it is rebranding to The Brand House Collective as part of its ongoing transformation and associat [...]
From Influence to Intelligence: The Rise of AI-Driven Creator Commerce
As retail navigates macroeconomic headwinds, platform disruption, and increasingly cautious consumer spending, a new dynamic is emerging: creators are [...]
How Retailers Can Win the Wellness-Oriented Customer
Stress reduction, sleep improvement, immune support, and holistic self-care: Today’s consumers view wellness as an investment in themselves. And they [...]
Protect the Runway: Insurance Coverage for Fashion Infringement Risks
From off-the-runway couture to collectible handbags and watches, the global demand for high-end fashion goods remains strong. The steady demand for th [...]
Beyond the Store: Why Path-to-Purchase Out-of-Home is Essential to Retail Media
As retail media continues its meteoric rise, brands are pouring billions into digital-first strategies with some of the world’s largest retailers. Yet [...]
5 Amazon AI tools that can help you save time and money this Prime Day
Prime Day 2025 is coming July 8-11—and these AI shopping tools can help you make the most of the big shopping event. [...]