Author: Cyrus Pari

I am a marketing professional

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AliExpress’ US Head of Marketing on Growing Market Share

While attending Shoptalk 2025 in Las Vegas from March 25-27, Total Retail’s Editor-in-Chief Joe Keenan had the opportunity to interview Chris Carl, he [...]

US Retail Sales Rise in March as Shoppers Spend Ahead of Tariffs

U.S. retail sales saw strong growth in March, with consumers rushing to buy big-ticket items like cars as the threat of tariffs — and likely higher co [...]

From Scroll to Scale: How Performance Partnerships Are Reshaping Social Commerce

Social commerce is no longer just a trend; it’s reshaping how consumers discover, evaluate and purchase products. Fueled by younger generations, platf [...]

Why Companies Shouldn’t Abandon Supply Chain Visibility

2025 has so far proven to be a year of regulatory chaos for global supply chains. From the constant whiplash around tariffs and trade exclusions to th [...]

3 Ways to Fine-Tune and Improve Retail Loyalty Programs

As retailers refine their 2025 marketing strategies against signs of softening demand, one key priority should be improving shopper engagement and loy [...]

Lowe’s to Acquire Artisan Design Group for $1.33B

Lowe’s announced on Monday it has agreed to buy Artisan Design Group for $1.33 billion from private equity firm Sterling Group. The deal would help ex [...]

What’s Driving Retail M&A in 2025?

Retail mergers and acquisitions (M&A) are rising in 2025, powered by technology, shifting consumer demands, and the need for scale. After a subdue [...]

The New 5-Pillar Framework for Retail Growth

Winning retail brands don’t stand still—they evolve and advance. You must embrace a cross-channel strategy that adapts to platform evolution and chang [...]

Retail Media vs. Merchant Teams: The Evolving Role of In-Store Screens

Within retail organizations, the legacy silos that once existed between store teams and digital teams have all but vanished in a post-pandemic reality [...]

Traceability Innovations Are Transforming Supply Chain Sustainability

Amid tightening global regulations targeting forced labor and environmental abuses, companies are under growing pressure to take full responsibility f [...]
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