Picture a shopper scrolling a boutique’s Instagram feed, tapping through to a cropped denim jacket, and dropping it into a digital cart. An hour later
Picture a shopper scrolling a boutique’s Instagram feed, tapping through to a cropped denim jacket, and dropping it into a digital cart. An hour later, on a whim, she walks into the store to try it on. The associate can’t find it. Not because it sold out, but because the register and the website’s inventory […]
