Increasingly, shoppers aren’t beginning their journey on a retailer’s website. Instead, they’re asking ChatGPT what to buy. They’re scrolling TikTok S
Increasingly, shoppers aren’t beginning their journey on a retailer’s website. Instead, they’re asking ChatGPT what to buy. They’re scrolling TikTok Shop. They’re clicking marketplace recommendations. According to Gartner, by the end of 2026, traditional search engine volume is expected to decline by 25 percent as consumers shift toward artificial intelligence chatbots and other virtual agents […]
