For nearly two decades, online shopping followed a familiar pattern: search, browse, compare, click. Retailers fought for attention with search engine
For nearly two decades, online shopping followed a familiar pattern: search, browse, compare, click. Retailers fought for attention with search engine optimization tactics, paid ads and optimized product pages designed to nudge a human toward “Buy Now.” Artificial intelligence has rewritten the script. Agentic commerce, where AI agents search, evaluate, recommend, and even complete purchases […]
