Consumer Control Will Shape the Future of Agentic Commerce

The retail industry is betting heavily that artificial intelligence will help to remove friction from the shopping experience. However, a striking fin

The retail industry is betting heavily that artificial intelligence will help to remove friction from the shopping experience. However, a striking finding reveals just how cautious consumers remain. Only a minority are willing to let AI complete a purchase on their behalf — and only under strict conditions. Globally, 35 percent of consumers say they […]

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