Retailers heading into the 2026 holiday season may be encouraged by one headline number: consumers plan to spend more. Accenture’s latest Holiday Shop
Retailers heading into the 2026 holiday season may be encouraged by one headline number: consumers plan to spend more. Accenture’s latest Holiday Shopping Survey of more than 4,000 U.S. consumers found shoppers expect to spend an average of $737 on holiday gifting this year, nearly 12 percent more than in 2025. Furthermore, 31 percent expect […]