Black Friday Shines Online, Stabilizes Offline

Consumers spent a record $11.8 billion online on Black Friday, up 9.1 percent year-over-year (YoY) and above Adobe’s initial forecast ($11.7 billion,

Consumers spent a record $11.8 billion online on Black Friday, up 9.1 percent year-over-year (YoY) and above Adobe’s initial forecast ($11.7 billion, up 8.3 percent YoY). More than half of online sales (55.2 percent) came through a mobile device (vs. desktop), representing $6.5 billion (up 10.2 percent YoY). According to Salesforce data, the top performing […]