Nike Announces Layoffs as Turnaround Slow to Take Hold
Nike announced a mixed fiscal first quarter as well as a restructuring plan that will lead to layoffs starting next year. The company also offered a f [...]
The Data Prep Window Nobody Talks About
It’s the Friday before Cyber Week. Traffic is climbing. Budgets are locked. Teams are watching dashboards. Then a product gets disapproved on a shoppi [...]
How the Best Brands Use Referral to Reduce Reliance on Paid Acquisition
Brands have spent years optimizing paid acquisition while leaving one of their highest-intent acquisition channels largely unmanaged: word-of-mouth. M [...]
Cyber Week Fraud Isn’t Waiting for Black Friday Anymore
For years, retail fraud and risk teams have built their Cyber Week playbooks around Black Friday and Cyber Monday. Those days still matter, but they n [...]
Solving the Retail Media Relationship Issue
It happens multiple times an hour: A shopper scans her loyalty card at checkout and a screen shows her a discount for something she bought last week, [...]
Amazon’s Holiday Kids Gift Book is back with 600+ toys, games, and gifts for every age
From an interactive Alexa+ story to exclusive Forest Friends gifts, this year's edition has something for everyone on your list. [...]
Meta, Amazon, And The Real Question About Agentic Commerce
Recent media reports have highlighted Amazon’s decision to block Meta’s Muse AI agent from making purchases on its marketplace. Muse has quickly gaine [...]
To Prepare For The Future Of Owned Search, Take Our ADVICE
Forrester’s ADVICE framework guides merchants to optimize content for discoverability in their owned environment — i.e., their sites and apps. Learn w [...]
Conversational Commerce Moves Closer To Mainstream Reality
Recent moves from major players in the market are embedding both commerce and conversation into more experiences — learn more. [...]
The Most Important Minute in Retail Security is Now the One Before an Incident Occurs
According to the National Retail Federation’s (NRF) latest research, shoplifting incidents fell 12.4 percent last year, an improvement NRF credits to [...]