Human Creativity and AI Within Marketing
Can artificial intelligence replace your human marketing team? If you’re a business leader trying to figure out how to do more with less, you’ve proba [...]
Walmart Pushes Back Against Dynamic Pricing Allegations
Walmart is doubling down on its pledge not to use AI, customer data or digital shelf labels to set personalized prices for its shoppers. In a public l [...]
Prime Big Deal Days 2026 ends tonight: 200 of the best deals to shop now
Prime Big Deal Days ends tonight at 11:59 p.m. PDT (2:59 a.m. EDT Thursday). From tech and toys to kitchen, beauty, and fall fashion, here are the top [...]
Shifting From Brand Slogans to Customer Language Wins the Sale
Your marketing team worked for months creating a campaign for a new service offering. The slogan was polished, the copy precise and brand supportive. [...]
Nike Announces Layoffs as Turnaround Slow to Take Hold
Nike announced a mixed fiscal first quarter as well as a restructuring plan that will lead to layoffs starting next year. The company also offered a f [...]
The Data Prep Window Nobody Talks About
It’s the Friday before Cyber Week. Traffic is climbing. Budgets are locked. Teams are watching dashboards. Then a product gets disapproved on a shoppi [...]
How the Best Brands Use Referral to Reduce Reliance on Paid Acquisition
Brands have spent years optimizing paid acquisition while leaving one of their highest-intent acquisition channels largely unmanaged: word-of-mouth. M [...]
Solving the Retail Media Relationship Issue
It happens multiple times an hour: A shopper scans her loyalty card at checkout and a screen shows her a discount for something she bought last week, [...]
Cyber Week Fraud Isn’t Waiting for Black Friday Anymore
For years, retail fraud and risk teams have built their Cyber Week playbooks around Black Friday and Cyber Monday. Those days still matter, but they n [...]
Amazon’s Holiday Kids Gift Book is back with 600+ toys, games, and gifts for every age
From an interactive Alexa+ story to exclusive Forest Friends gifts, this year's edition has something for everyone on your list. [...]