Digital advertising has always relied on feedback loops. However, in recent years those loops have changed dramatically. The loss of third-party cooki
Digital advertising has always relied on feedback loops. However, in recent years those loops have changed dramatically. The loss of third-party cookies, mobile tracking restrictions and stricter privacy rules have made it harder for marketers to see what’s working, let alone optimize in real time. The industry has responded with privacy-compliant solutions, yet many brands […]
