Why 2026 Will Reshape Commerce: The Data Shift Retailers Can’t Ignore

There’s a major shift happening in commerce, and it’s hiding in plain sight. You can see it in how people are starting their buying journeys and in ho

There’s a major shift happening in commerce, and it’s hiding in plain sight. You can see it in how people are starting their buying journeys and in how often they’re already using answer engines to make product decisions. OpenAI’s own data shows that more than 55 million messages every day in ChatGPT are about items […]