When it Comes to AI, Are You Leading or Lagging?

Artificial intelligence is among the most popular conversation topics in marketing today, and retailers are feeling intense pressure for a well-consid

Artificial intelligence is among the most popular conversation topics in marketing today, and retailers are feeling intense pressure for a well-considered point of view and strategy around the technology. In recent roundtable discussions with more than 50 marketing leaders at a global conference, we found a vast range of experiences, organizational commitment to AI, and […]