What Amazon’s Big-Box Move Means for Retail Media and Brands

While Amazon.com entering the big-box format with its largest-ever store will be framed as a push to compete with Walmart and Costco and win more phys

While Amazon.com entering the big-box format with its largest-ever store will be framed as a push to compete with Walmart and Costco and win more physical baskets, the real story is more focused on attribution and retail media. This is more than an expansion of where Amazon sells products. Rather, it’s expanding where it can […]