Amazon.com is the undisputed ruler of retail media, taking up 40 percent of total ad spend in the category with an 18 percent year-over-year growth in
Amazon.com is the undisputed ruler of retail media, taking up 40 percent of total ad spend in the category with an 18 percent year-over-year growth in its ad revenue in 2024. Big-box retailers like Walmart, Target, and Best Buy, along with top grocers including Albertsons and Kroger, have captured meaningful ad dollars with their retail […]
