The old adage that “marketers waste half of their media spend, but don’t know which half” is fading quickly as more of their advertising goes to highl
The old adage that “marketers waste half of their media spend, but don’t know which half” is fading quickly as more of their advertising goes to highly measurable digital channels. However, more data doesn’t necessarily mean more understanding. Modern marketers are faced with an entirely new measurement challenge: how to make sense of it all […]
