Here’s the paradox no one in retail is talking about enough: retailers are pouring billions into artificial intelligence that runs on first-party data
Here’s the paradox no one in retail is talking about enough: retailers are pouring billions into artificial intelligence that runs on first-party data at the exact moment consumers are reconsidering whether to share it. By the end of 2026, AI-driven search, personalization and discovery will increasingly shape how consumers find products, assess brands, and make […]
