In 2023, beer giant Bud Light partnered with transgender influencer Dylan Mulvaney for a social media campaign. It didn’t go well. The backlash was im
In 2023, beer giant Bud Light partnered with transgender influencer Dylan Mulvaney for a social media campaign. It didn’t go well. The backlash was immediate and intense, resulting in a boycott and plummeting sales. Bud Light’s sales numbers are still down — as much as 30 percent. Conversely, Nike’s ad campaign, which starred then-San Francisco 49ers […]
