Today, commerce is flipping the creator economy upside down. If influencers were previously perceived by brands as partners in creating and distributi
Today, commerce is flipping the creator economy upside down. If influencers were previously perceived by brands as partners in creating and distributing content, today they build a business together with brands. And the most advanced brands help them do it more effectively. The New Currency: Trust and Conversions There are several factors that contribute to […]
