The convergence of traditional linear TV, streaming platforms, and digital media has clearly created a new era of complexity for advertisers. The mete
The convergence of traditional linear TV, streaming platforms, and digital media has clearly created a new era of complexity for advertisers. The meteoric rise of streaming hasn’t entirely replaced linear television. Still, it has dramatically expanded the playing field when it comes to measuring and optimizing channel spends and individual network or publisher performance, making […]
