The Data Behind the Deal: How Leading Retailers Are Rethinking Site Selection

Historically, retail success has always hinged on location. However, as technology continues to evolve and the marketplace becomes more competitive th

Historically, retail success has always hinged on location. However, as technology continues to evolve and the marketplace becomes more competitive than ever, being in the right place means more than proximity to a high-traffic corridor. Traditional tools, like static radius maps and traffic counts, are no longer sufficient for predicting performance. Instead, leading retailers are […]