The Content Commerce Revolution: How Zara and US Retailers Are Evolving Livestream Shopping and Beyond

Innovation in the retail space has been greatly accelerated by the rise of digital technologies, though as Mark Twain said, “there’s no such thing as

Innovation in the retail space has been greatly accelerated by the rise of digital technologies, though as Mark Twain said, “there’s no such thing as a new idea.” While livestream shopping channels may echo the 1980s Home Shopping Network era, today’s content-driven approach provides a unique shopping experience that allows brands to create new interactions […]