October used to be the quiet before the chaos, the month where retailers finalized promotions, smoothed supply chains, and crossed fingers. Not anymor
October used to be the quiet before the chaos, the month where retailers finalized promotions, smoothed supply chains, and crossed fingers. Not anymore. The game has shifted. Holiday 2025 is already underway, and the brands that still treat October as a prep month are about to lose share before the season gets into full swing. […]
