The way consumers discover products online is undergoing a profound transformation. Traditional methods of browsing and researching are giving way to
The way consumers discover products online is undergoing a profound transformation. Traditional methods of browsing and researching are giving way to more dynamic, artificial intelligence-powered experiences that better cater to individual preferences. New research from The Business of Fashion and McKinsey highlights this shift: 50 percent of fashion executives believe generative AI (“GenAI”) will revolutionize […]
