Retail media networks (RMNs) have become one of the fastest-growing segments in advertising. In the United States alone, brands are expected to spend
Retail media networks (RMNs) have become one of the fastest-growing segments in advertising. In the United States alone, brands are expected to spend $62 billion on retail media in 2025, according to eMarketer. This includes all advertising sold by retailers across their online platforms, mobile apps, and in-store digital screens. Yet according to Oliver Wyman, […]
