Artificial intelligence has shifted from assistant to executor, now independently acting on behalf of consumers. Retailers are entering a new landscap
Artificial intelligence has shifted from assistant to executor, now independently acting on behalf of consumers. Retailers are entering a new landscape where buying decisions move at machine speed and this fundamentally changes who they are selling to. Large language models (LLMs) are leading the charge. ChatGPT and Copilot have both rolled out features allowing users […]
