For retailers, the mobile inbox has become an extension of the storefront. Promotional alerts, order updates, loyalty rewards and curbside pickup conf
For retailers, the mobile inbox has become an extension of the storefront. Promotional alerts, order updates, loyalty rewards and curbside pickup confirmations increasingly reach customers through text messaging. SMS continues to outperform email in engagement, and consumers routinely open and act on messages delivered directly to their phones. Yet as retailers rely more heavily on […]
