Retail media ad spending is projected to reach over $165 billion this year, making up more than a fifth of digital ad spend worldwide. However, this b
Retail media ad spending is projected to reach over $165 billion this year, making up more than a fifth of digital ad spend worldwide. However, this booming industry is built on shaky ground: retail media networks (RMNs) can’t actually prove who is seeing their ads. While retailers promise targeted advertising through first-party data, most can’t […]
