In this exclusive interview, Total Retail speaks with Nikki Baird, vice president of strategy and product at Aptos, to explore the evolving retail lan
In this exclusive interview, Total Retail speaks with Nikki Baird, vice president of strategy and product at Aptos, to explore the evolving retail landscape. Baird offers valuable insights into shifting consumer behavior, the growing importance of unified customer experiences, and the strategic role of technology — particularly artificial intelligence — in enhancing in-store engagement. She […]
