Pull: A Comprehensive Glossary

Pull: Pull is a type of marketing strategy that involves actively seeking out customers and prospects. It involves creating content and campaigns that are designed to draw people in and encourage them to take action. Pull strategies are often used to increase brand awareness, generate leads, and drive sales.

Market Demand: Market demand is the total amount of a product or service that customers are willing to purchase at a given price. It is determined by the number of potential customers, their willingness to pay, and the availability of substitutes. Market demand is an important factor in determining the success of a pull strategy.

Purposes: Pull strategies are used for a variety of purposes, including increasing brand awareness, generating leads, and driving sales. They can also be used to build relationships with customers and prospects, as well as to create a sense of urgency and encourage people to take action. Pull strategies can be used in both online and offline marketing campaigns.