NRF: A Record 159 Million Consumers Expected to Shop on Super Saturday

An estimated 158.9 million consumers plan to shop on the last Saturday before Christmas, known as Super Saturday, according to the annual survey relea

An estimated 158.9 million consumers plan to shop on the last Saturday before Christmas, known as Super Saturday, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics. The figure is up from 157.2 million shoppers last year and surpasses the previous record of 158.5 million in 2022.  […]