Ever since Amazon.com debuted the “apparel” tab featuring items from a grand total of 35 sellers, marketplaces have been hailed as an invaluable way f
Ever since Amazon.com debuted the “apparel” tab featuring items from a grand total of 35 sellers, marketplaces have been hailed as an invaluable way for brands and retailers to raise visibility, access new customers and, of course, boost sales. By the early 2010s, the business model had exploded, and brands including adidas, Michael Kors, Tommy […]
