Retail media is an incredibly powerful tool for influencing purchasing behavior at or near the point of sale (POS), which is why it’s such a valuable
Retail media is an incredibly powerful tool for influencing purchasing behavior at or near the point of sale (POS), which is why it’s such a valuable asset for retailers and a sought-after marketing channel for brands. However, retail media also faces a consistent challenge: attribution. This difficulty linking sales to ad spend has led CPG […]
