In-Store Advertising in the Age of the Data-Consciousness

The monetization of customer data is a significant trend in retail, but today’s shoppers are as tech-savvy as they are sensible and acutely aware of h

The monetization of customer data is a significant trend in retail, but today’s shoppers are as tech-savvy as they are sensible and acutely aware of how their personal data is used. This poses a unique set of challenges and opportunities for retailers, as customers expect exceptional shopping experiences while remaining vigilant about their privacy. In […]