Shoptalk’s theme this year was customer centricity. Putting the customer at the center can be a big challenge for brands. The first issue many compani
Shoptalk’s theme this year was customer centricity. Putting the customer at the center can be a big challenge for brands. The first issue many companies run into is competing priorities. A retailer that needs to clear excess inventory before the next shipment feels the pressure to push clearance messaging even if a customer-centric strategy would […]
