CPG brands are losing loyalty at a time when they need it most. In a new era marked by slow economic growth and rising prices, a recent survey of 400
CPG brands are losing loyalty at a time when they need it most. In a new era marked by slow economic growth and rising prices, a recent survey of 400 U.S. consumers reveals how tightening budgets are reshaping brand loyalty. As loyalty frays, consumers are driven less by emotional brand attachment and more by value, […]
