How Retailers Can Turn First-Party Data Into Holiday Growth

Retailers everywhere are trying to prepare for a host of unknowns this holiday season, not least of which is how tariffs may impact consumer spending.

Retailers everywhere are trying to prepare for a host of unknowns this holiday season, not least of which is how tariffs may impact consumer spending. Deloitte predicts that peak-season sales will grow only about 3 percent this year, the slowest pace since the pandemic. Yet within those muted expectations lies a bright spot: e-commerce is […]