Big news came out of the Consumer Electronics Show (CES) this year with the launch of Amazon Retail Ad Service, offering up the marketplace giant’s re
Big news came out of the Consumer Electronics Show (CES) this year with the launch of Amazon Retail Ad Service, offering up the marketplace giant’s retail media technology to retailers in beta. At first glance, it sounds exciting to adopt the same technology that’s enabled Amazon to secure exceptional advertising profits over the years. But […]