For decades, legacy industries — from agriculture to heavy equipment to manufacturing — have relied on in-person relationships, dealer networks, and f
For decades, legacy industries — from agriculture to heavy equipment to manufacturing — have relied on in-person relationships, dealer networks, and fragmented back-office systems to support their B2B sales. However, today’s buyers expect the same seamless, personalized e-commerce experiences they get as consumers. That expectation is forcing even the most traditional industries to modernize — […]
