The digital advertising world is under pressure — and not just from changing consumer behavior or rising acquisition costs. The real shakeup is happen
The digital advertising world is under pressure — and not just from changing consumer behavior or rising acquisition costs. The real shakeup is happening in courtrooms. Antitrust lawsuits against Google and Meta are challenging the core of how digital ads work. These aren’t abstract legal battles. They’re going after the mechanics of targeting, measurement and […]
