For years, the role of a marketer was to tell the brand’s story, build awareness and drive demand. While campaign reporting was part of the job, deepe
For years, the role of a marketer was to tell the brand’s story, build awareness and drive demand. While campaign reporting was part of the job, deeper questions around profitability lived mainly with finance or analytics teams. Today, marketers are still storytellers, but they’re also expected to understand how their decisions affect revenue, retention and […]
