E-commerce is a tough business. The margins are often wafer-thin and competition is intense. Consumers have elevated expectations. Success demands a f
E-commerce is a tough business. The margins are often wafer-thin and competition is intense. Consumers have elevated expectations. Success demands a frictionless experience on the front end, along with hyper-efficient operations on the back end. For as long as anyone can remember, e-commerce businesses have tried to meet their efficiency and user experience (UX) goals by […]