Shoppers today are more autonomous, informed and decisive than ever. They’re discovering, comparing and transacting in real time, often outside the bo
Shoppers today are more autonomous, informed and decisive than ever. They’re discovering, comparing and transacting in real time, often outside the boundaries of traditional storefronts. This shift demands a new kind of advertising, one that moves at the speed of consumer intent, appears in the right context, and collapses the distance between discovery and purchase. […]
