Learning Days Pencil Glossary

Lead: The core material of a pencil, usually made of graphite and clay. Lead is what makes a pencil able to write and draw.

Barrel: The body of the pencil, usually made of wood or plastic. The barrel holds the lead and eraser.

Eraser: A rubber material at the end of the pencil that is used to erase mistakes.

Sharpener: A tool used to sharpen the lead of a pencil.

Graphite: A soft, dark gray material used to make the lead of a pencil.

Clay: A type of mineral used to bind the graphite in the lead of a pencil.

Market Demand: The amount of a product that consumers are willing to buy at a given price.

Purpose:

• Customer Type: Students, teachers, parents
• Retail Store Availability: Available in school supply stores, office supply stores, and online
• Usage Interval: Can be used daily for writing and drawing
• Shelf Life: Can last for several years if stored properly
• Retail Store Types: School supply stores, office supply stores
• Age Suitability: Suitable for all ages, from elementary school to college
• Gender Targeting: Not gender-specific
• Events or Occasions: Back to school, exams, homework, office work
• Categories: Writing instruments, school supplies, stationery
• Seasonality: Typically purchased before the start of the school year
• Price Point: Affordable, ranging from budget-friendly to higher-end options
• Product Features: Erasable, smooth writing, comfortable grip, various lead sizes available
• Brand Recognition: Well-known brands include Ticonderoga, Paper Mate, and Pentel
• Usability and Convenience: Portable, easy to use, can fit in pencil cases or backpacks
• Health and Safety: Non-toxic, conforming to safety standards for children