Paths to purchase have changed significantly over the past decades, with customer journeys nearly unrecognizable compared to those of the early 2000s.
Paths to purchase have changed significantly over the past decades, with customer journeys nearly unrecognizable compared to those of the early 2000s. With the internet at their fingertips, shoppers are more informed, connected to brands, and able to discover new products without leaving their browser. Still, the majority (70 percent) of shoppers choose to head […]
