The holiday season grabs the spotlight, but for CPG marketers, the real growth opportunity might be in the weeks that follow. The period between Chris
The holiday season grabs the spotlight, but for CPG marketers, the real growth opportunity might be in the weeks that follow. The period between Christmas and mid-January, what some retailers call the “fifth quarter,” is often overlooked. The advertising pullback after Dec. 26 creates space for brands that are prepared to seize the moment. Those […]
