Author: Cyrus Pari
I am a marketing professional
Local Retailers Have A Golden Opportunity With Younger Shoppers
According to the American Express 2024 Shop Small Impact Survey, 90 percent of Gen Z and millennials report that they have discovered new businesses w [...]
Everything you need to know about Amazon Business, one of Amazon’s fastest-growing ventures
Amazon Business reached $35 billion in annualized sales in 2023. Here’s what it is and how it works. [...]
The Most Important Google Ads Updates That Retailers Need to Know in 2025
With a third of small business owners claiming that the most difficult part of marketing is determining what’s working, new updates to Google’s ad pla [...]
Predicting the Future of Shopping: How AI is Revolutionizing E-Commerce
Forget crystal balls. The future of e-commerce isn’t about guesswork, it’s about prediction. Predictive artificial intelligence is empowering e-commer [...]
How to use Amazon Family to manage digital content and share select Prime benefits with your family members
Amazon Family makes it easy for customers to manage and share services, subscriptions, and digital content, all in one place. [...]
What Online Retailers Need to Know Before Seeking a Loan
Securing funding is a pivotal step for online retailers looking to scale their business, invest in inventory, or expand marketing efforts. However, be [...]
Keeping Retail Running: How Speed, Preparation, and Technology Drive Facility Service Excellence
Service is key for virtually all kinds of businesses, with Salesforce research showing excellent customer service can result in 78 percent of consumer [...]
NikeSKIMS: A Stroke of Genius Innovation or a Desperate Move to Restore Nike’s Mojo?
Nike’s newly announced collaboration with Kim Kardashian’s SKIMS to create a line of co-branded shapewear is creating real buzz with consumers, retail [...]
David’s Bridal Promotes President of Brand, Technology and Finance to CEO
Kelly Cook, who currently serves as David’s Bridal’s brand, technology and finance president, will become CEO of the company and attempt to position i [...]
How EX, CX and AI Are Joining Forces to Redefine Shopping Experiences
The average U.S. household currently spends $9,343 a year on groceries — 27 percent more than in 2020. With costs rising, it’s no surprise that consum [...]