Author: Cyrus Pari
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The Value of Incrementality Measurement for Partner Programs
The old adage that “marketers waste half of their media spend, but don’t know which half” is fading quickly as more of their advertising goes to highl [...]
How to Level the Technology Playing Field for Brick-and-Mortar Retail
Industries are rapidly adopting artificial intelligence. Today, 83 percent of companies are prioritizing AI in their business plans, and large platfor [...]
Ross Adds 19 Stores in March, Plans to Open 90 Locations in 2025
Ross Stores announced Monday it opened 16 Ross Dress for Less and three dd’s Discounts stores in 14 states in March, reports USA TODAY. According to t [...]
The Power of Tracking: How RFID, Barcodes, and Bluetooth Tags Are Revolutionizing Supply Chains
Let’s face it, today’s business world is fast-paced, complicated and constantly changing. To stay ahead, companies need to make their supply chains as [...]
How to get free delivery on Amazon
Find out how you can score free delivery on items you purchase from Amazon. [...]
To Fight Returns Fraud, Retailers Need Smarter — Not Tighter — Policies
Returns have always posed a challenge for retailers. They’re expensive, logistically challenging, and (too often) devoid of adequate oversight. Howeve [...]
Decoding the New Rules of Retail Mergers, From Integration to Innovation
Mergers are popping up all over the place right now, and the retail category is no exception. From Forever 21 and JCPenney joining forces to create so [...]
Telephony Integration: The Most Significant Problem for Phone Systems Today
Customer experience (CX) is king in the retail industry; nevertheless, when interacting with customers over the phone, CX tends to be lackluster. If t [...]
Walgreens to Be Acquired by Private Equity Firm in Nearly $10B Deal
Walgreens Boots Alliance says it has agreed to be acquired by private equity firm Sycamore Partners as the struggling retailer looks to turn itself ar [...]
The Advancements of Retail Tech in 2025
Technology has been helping to shape the retail sector for years. However, in 2025 we’ll see that impact soar as developments become more advanced and [...]