Authenticity at Scale: Retail’s Next Growth Driver

Online shopping today looks very different than it did a decade ago. More customers are turning to social media and other sites to discover and purcha

Online shopping today looks very different than it did a decade ago. More customers are turning to social media and other sites to discover and purchase products. However, shoppers still trust real people more than these platforms, and their recommendations are key to retail growth. On our affiliate marketing platform, creators and influencers drove 17 […]