Dear brand leaders, At $7 million for a 30-second spot, brands have a lot riding on each ad that runs during the Super Bowl. While these commercials h
Dear brand leaders, At $7 million for a 30-second spot, brands have a lot riding on each ad that runs during the Super Bowl. While these commercials have proven to increase product demand, the overall effectiveness of Super Bowl TV advertising has declined 32 percent since 2020. While it’s easy to blame the undertow of […]
